The third annual America Trades Produce Conference is fast approaching, and promises to be as relevant as the two prior events. Scheduled for March 6 – 8, 2013, at the McAllen, Texas Convention Center, this year the event committee has added a trade expo to the mix. With the addition of a new and exciting EXPO event showcasing fresh in-season product, we are expecting an even stronger turnout this March.
As has been the trademark of the event, educational sessions will encourage direct dialogue between the industry and U.S. and Mexican government officials.
“Last year, we had top officials from FDA and SENASICA, including Mike Taylor and Octavio Carranza,” said John McClung, President of event co-host Texas International Produce Association. “We expect that some more details of the Food Safety Modernization Act will be public by March, and just how the new law will affect produce crossings at the border will be a major point of discussion.”
The event will also feature receptions and educational sessions on the expo floor in a new and exciting format. “Attendees will have the chance to view Mexican fruits and vegetables and learn a little bit at the same time,” McClung added.
This year’s conference will bring together individuals and organizations from throughout the produce supply chain and across international borders to discuss the industry’s hottest topics, political impact of the new administration in Mexico, and other critical topics.
“With the Pena Nieto Administration taking over the reins in Mexico, and potentially some new top leadership within the Obama Administration, we will have a session that gives a preview of how the industry can expect the governments to interact,” said Lance Jungmeyer, President of event co-host Fresh Produce Association of the Americas. “With the Tomato War, immigration and various trade issues in the forefront, it is crucial that our governments work together.”
Attendees will include many U.S. and Mexican representatives, including grower/shippers, retailers, processors, allied industry representatives, and city, state, and federal government officials.
In addition the new expo and historically dynamic topic and speaker line-up attendees have come to expect, attendees can participate in a joint tour of the Pharr/Reynosa Port of Entry and the Quanta Lab facility. Throughout the event, several industry awards will also be announced, including: The Packer’s Importer of the Year, The Produce News Rising Star and the Produce Business Exporter of the Year award.
The event is co-hosted by the Texas International Produce Association and the Fresh Produce Association of the Americas.
Visit www.americatradesproduce.com to learn more about the conference.